Advertiser Terms

Operator: Loppee, Inc., a Florida Profit Corporation (document number P26000036106).

Mailing address available on request.

Advertising support, billing reviews, legal notices and privacy: info@loppee.com.

1. Scope, agreement, and authority

These Pay-Per-Click Advertising Terms (“Advertising Terms”) govern your use of the Loppee website to create, manage, and pay for Sponsored advertising. “Loppee,” “we,” and “us” mean Loppee, Inc. “You” and “advertiser” mean the business identified in the advertising account, acting through an authorized representative. Self-serve advertising is offered by invitation while it is introduced.

These Terms are intended for business advertisers across the United States and are not restricted to a particular pilot city or state. Campaigns remain subject to supported locations, service relevance, the advertiser's authorized reach, and disclosed targeting. This geographic scope does not guarantee inventory in every location or extend an advertiser's reach automatically.

Before making your first advertising payment, you must affirmatively accept these Advertising Terms. By doing so, you represent that you are at least 18 years old and authorized to bind the advertiser and approve the specified use of its funds. Acceptance for one business does not authorize spending for another business. These Terms do not create a personal guarantee by a representative merely because that representative accepts for a business.

These Advertising Terms supplement Loppee's general Terms of Service. For conflicts specifically concerning PPC pricing, advertising charges, spend authorization, campaign stopping, or advertising-balance refunds, these Advertising Terms control. Mandatory rights under applicable law remain unaffected. Loppee's Privacy Policy describes personal-data processing; accepting these Advertising Terms does not itself supply every consent that a particular data use may require.

2. Website-only management and payment

You create and manage campaigns, approve spending changes, and make PPC payments through Loppee's website. The mobile apps do not provide advertiser PPC management or payment.

Advertising may appear only on the Loppee-owned consumer surfaces identified to you during campaign review. Currently, these are Loppee's website surfaces. This agreement does not authorize advertising inside ChatGPT, on a third-party agent platform, or on an undisclosed additional surface. Any later material expansion of paid distribution will be disclosed and require appropriate authorization before your campaign incurs charges on it.

3. Eligibility, content, and business claims

You may advertise only a business you are authorized to represent and that satisfies Loppee's published advertising eligibility rules. Publication or verification of a business does not automatically approve every advertising claim or campaign.

You are responsible for the accuracy, lawful use, and currency of your submitted names, images, service descriptions, prices, hours, website links, phone numbers, and other advertising information. You must hold required professional licenses and permissions and must not misrepresent licensing, insurance, affiliation, availability, or pricing. Objective claims must have appropriate support before they are submitted.

You must not submit unlawful, deceptive, discriminatory, infringing, or harmful advertising; impersonate another business; publish malicious destinations; manufacture reviews; or manipulate impressions or taps. You may not cause self-taps, automated taps, competitor click attacks, or other invalid traffic.

Loppee may request supporting evidence, reject a campaign, require corrections, or pause advertising to investigate reasonable eligibility, legal, security, or abuse concerns. Approval is not legal advice, certification of every claim, or a guarantee of the advertised service. Loppee's own obligations under applicable law are not transferred away by this provision.

4. Advertising is separate from regular results and trust

Sponsored placements are advertising and are labeled as such. They are shown separately from the regular results and do not edit them. Paying for advertising does not purchase or improve verification status, review ratings, or any trust signal. Separate paid discovery-reach features, if offered, extend the geographic area in which a business can appear.

The website assistant may present a separate Sponsored group alongside regular results. Where the enabled format is eight cards, it may contain six regular results and up to two ads, with regular-result backfill when fewer ads are available. Manual website search may use a separate Sponsored block and a longer regular list. Paying does not guarantee inclusion in either format.

If Loppee describes ads as not chosen by its AI, that means the advertising selection is performed separately from the model's recommendation output. It does not mean that a Sponsored business is endorsed or guaranteed by Loppee.

5. Auction, price, and no performance guarantee

Sponsored delivery depends on eligibility, relevant service and area targeting, available inventory, the auction, schedule, and approved spend limits. The auction may use relevance, measured tap-performance signals, and profile completeness. Verification class, review count or band, and plan tier are not price multipliers while a business remains eligible.

You approve the maximum price you will pay for one valid ad tap. The actual auction price may be lower. The launch minimum is $1.00 per billable paid tap. If a reserve increases above your approved maximum, the affected campaign may stop being eligible; Loppee will not automatically raise your maximum or retroactively reprice a served ad.

The price for a billable tap is established when the ad is served and recorded with its served-ad receipt, subject to the currently applicable authorized limits at charge time. A tap that cannot lawfully and operationally fit those limits will not be charged.

Loppee may provide explicitly identified courtesy advertising at $0. Courtesy placements are advertising, not neutral endorsements. A courtesy campaign's notional bid will not by itself increase the auction price charged to a paying advertiser.

No first position, continuous display, fixed share of searches, number of taps, completed telephone calls, inquiries, customers, revenue, or return on investment is guaranteed. Forecasts, suggestions, and examples are estimates; preliminary or sparse data will be identified. An estimate is not a minimum-delivery commitment.

6. Billable ad taps

A billable ad tap is a valid, eligible interaction with a served Sponsored placement that selects the business profile, website link, or call button. The served-ad receipt must be valid, unexpired, attributable to that placement, and accepted by the server's validation rules.

The initial receipt window is 30 minutes from serving. There is at most one charge per served-ad impression. In addition, repeated taps identified as coming from the same viewer on the same campaign within a rolling 24-hour period are not billed again. “Viewer” describes the measurement identifier, not a guarantee that each identifier represents a different human.

An impression alone is not billable. A tap without a valid receipt is not billable as advertising. Known self-taps, identified bots, duplicate events, and events rejected by invalid-traffic rules are not billed. Courtesy ad taps are charged $0.

A call-button tap does not establish that a telephone call connected. A website tap does not establish that a purchase, visit, or other conversion completed. The billing unit is the eligible tap, not a completed call, qualified lead, or sale.

If Loppee identifies a billing error, an invalid charged tap, or a systematic technical failure that made a charged action unavailable, it will correct the affected charge under section 10. The absence of a sale or completed call does not, by itself, make a valid tap invalid.

7. Spend limits, schedules, and pausing

Before activation, the website displays your maximum per tap, daily limit, optional campaign limit, schedule, time zone, and applicable taxes or additional fees. Ad charges must not exceed your approved maximum per tap, applicable daily and campaign limits, or available advertising balance. Loppee does not permit budget overdelivery under these Terms.

The campaign's displayed time zone defines its advertising day. A limit applies separately to each campaign unless the interface explicitly identifies it as an account-wide limit. Funds reserved internally for possible charges remain subject to the same hard limits; a reservation is not permission to overspend.

Taxes or additional fees, if applicable, must be shown before authorization, together with whether they are included in or separate from the displayed ad-spend limit. No undisclosed fee may be added. A payment-method top-up is separate from the campaign's daily ad-spend limit.

You may pause a campaign through the website. Once the server acknowledges Pause, no new taps after that acknowledgment are billable for that campaign, including taps using previously served receipts. A valid tap that occurred before acknowledgment may be recorded later, but must satisfy the applicable limits and validation rules. The website must distinguish a pause request that has not yet been acknowledged from an acknowledged pause.

Ending or pausing a campaign does not reverse valid charges already incurred. Undoing a pause or another setting change is subject to the same spending authority and confirmation rules as a new change. Undo is not a refund mechanism.

8. Prepaid balance and payments

Advertising is paid for through manual prepaid top-ups on the website. Each top-up shows the amount, any applicable taxes or fees, and total payment before confirmation. Auto-refill is not offered under these Advertising Terms. Saving a payment method does not authorize automatic charges, and a card saved for another Loppee service does not by itself authorize advertising payments.

Provide accurate business billing and relevant service-use location information. Applicable taxes depend on the transaction, jurisdiction, sourcing rules, registration obligations, and any valid exemption—not solely on Loppee's Florida address or the ad's target city. Any required tax will be disclosed before the applicable payment or spend authorization. A later tax change cannot silently increase your approved spending exposure. You remain responsible for your own taxes where law assigns that responsibility to you; this does not shift Loppee's own collection or reporting duties to you.

If you claim a tax exemption, provide legally sufficient documentation for the relevant jurisdiction before the affected transaction. An exemption will be applied only to the extent authorized by law after appropriate validation; earlier periods will be corrected where required or permitted. A mistaken billing address or unsupported exemption does not itself establish tax-free treatment. If a tax error is identified, Loppee will provide a documented correction explaining the transaction, basis, and amount. A legally required tax adjustment is separate from increasing your campaign limits and will not silently authorize additional ad spend or an unapproved payment-method charge. Nothing here prevents a tax or correction required by applicable law.

Funds are credited only after payment success has been verified. Advertising balance is used only for Loppee advertising; it is not an interest-bearing deposit, transferable currency, or general-purpose payment account. This description does not waive legal requirements that may apply to prepaid funds.

Payment processing may be performed by Stripe or another processor identified before payment. Their applicable payment-processing terms may also apply. Do not submit complete card details, credentials, passwords, or authentication codes to an AI helper or support chat.

If a payment fails, is reversed, or becomes disputed, Loppee may hold advertising and related available funds to prevent further unpaid ad spend while the issue is investigated. Such a hold does not remove your dispute rights or justify confiscating unrelated unused purchased funds.

9. Unused funds, promotional credits, and closure

You may request a refund of unused purchased advertising funds through the published support channel. Loppee may pause affected campaigns to settle valid charges that were already incurred and avoid duplicate use or refund of the same funds.

Subject to applicable law, approved refunds will be initiated to the original payment method within 10 business days after ownership and the refundable amount are confirmed. Bank or processor posting time may be additional. If the original method cannot receive the refund, Loppee will coordinate a lawful alternative. Loppee will explain a refusal or a documented hold; a fraud investigation may justify a proportionate temporary hold, not indefinite unexplained retention.

Purchased advertising funds do not expire merely because you stop running ads. There is no early-termination penalty deducted from unspent purchased funds under these Terms. Closure remains subject to lawful financial-record retention and any applicable unclaimed-property requirements.

Promotional credits and no-charge courtesy placements are not refundable for cash. Any promotional expiration or restriction must be disclosed before the credit is granted. A credit reversing an invalid charge retains the purchased or promotional character of the funds used for that charge and is not automatically converted into a nonrefundable promotional credit.

10. Invalid traffic, billing errors, and reviews

Loppee uses validation and fraud-prevention measures to reduce invalid traffic, but does not promise that every invalid event will be detected immediately or that all fraudulent activity can be eliminated.

A charged tap determined to be invalid or erroneous is credited back to the advertising balance and identified in the ledger. A balance credit is not a payment-card refund. Unused refundable purchased funds, including an eligible reversal credit, may be refunded under section 9. The same charge cannot be refunded twice through both the ledger and the processor.

For a billing review, contact info@loppee.com with the business, campaign or transaction reference, approximate date, and reason. Do not send full card numbers or unnecessary personal information. Requests within 30 days of a statement or charge assist investigation, but this period is not an automatic forfeiture of statutory or otherwise applicable rights.

Loppee will aim to acknowledge requests within 5 business days, investigate reasonably, and explain its outcome. If investigation requires more time, it will provide a status update. An advertiser may receive relevant billing records and explanations without disclosure of another person's personal data or security secrets. Loppee's records are evidence, not a conclusive bar to correcting errors. These procedures do not prohibit a lawful payment dispute or contacting a regulator.

Attempted taps, excluded events, billed taps, and charge reversals are different measurements and will be identified as such where reported. A third-party website log or a count of calls or sales may differ from Loppee's billable-tap records because the events, timing, and validation rules differ. Neither a discrepancy nor a lack of conversions alone proves invalid traffic, but you may submit relevant evidence for review. Reasonable investigation and explanation remain available without disclosing another person's data or security rules that would facilitate abuse. Provisional dashboard figures may be corrected; financial corrections must remain traceable in the ledger rather than silently erasing their history.

11. AI assistance, staff access, and approvals

Loppee's website AI helper may prepare suggested campaign settings, explain reports, and suggest changes. AI output can be incorrect. Forecasts and suggested settings are not authority to spend, change payment arrangements, or make binding legal commitments.

Under these Advertising Terms, campaign launch, resumption, increased limits or bid maximums, and wider targeting require an authorized human's confirmation on the website. A general instruction to an AI helper is not that confirmation. The confirmation must identify the actual requested change and its new maximum exposure.

The business, confirming representative, accepted terms version, confirmed change, applicable limits, and confirmation time will be recorded and made retrievable to an authorized representative. A generated suggestion or transcript alone is not proof that the corresponding spending change was confirmed. Technical audit evidence must be limited to what is necessary for the permitted purpose and retained consistently with the Privacy Policy and applicable law.

AI helpers and connected agents cannot accept these Terms, add funds, change payment methods, activate auto-refill, or request refunds. External-agent PPC management is not offered under these Advertising Terms. Any future channel or delegated spending authority requires a separately disclosed grant and appropriate safeguards before activation.

You are responsible for selecting authorized staff and protecting account access. Report suspected unauthorized access promptly. This responsibility does not make you liable for every activity regardless of cause or eliminate Loppee's responsibility for its own errors or legal duties. Permissions and actions should be logged; revocation must stop subsequent unauthorized changes.

12. Content license and intellectual property

You retain rights you own in your submitted content. You grant Loppee a nonexclusive license to host, reproduce, resize, format, and display that content only as reasonably needed to review, serve, measure, support, and document the advertising service. Necessary service providers may process it for those purposes.

This license does not authorize unrelated sale of your brand assets or materially misleading changes to a claim. Campaign removal ends further ad serving, subject to technical shutdown, legal retention, and records of past transactions. It does not require deletion of financial evidence that must lawfully be retained.

Loppee and its licensors retain rights in the service, software, interface, and branding. No right to represent a business as endorsed by Loppee or to misuse its verification marks is granted.

13. Privacy and reporting

Advertising measurement may process served-ad and tap records, time, campaign and action references, coarse search area, and protected pseudonymous identifiers used for fraud control and duplicate detection, as described in the applicable Privacy Policy. Pseudonymous data is not promised to be fully anonymous.

Advertiser reporting does not entitle you to a consumer's precise location, private chat, resume, credentials, or identity. If a customer separately chooses to contact your business, the information they send and its handling are governed by that interaction and applicable law. You must not attempt to reidentify people from advertising reports.

Retention, providers, user controls, and sensitive-data uses must be accurately disclosed. These Terms do not authorize an undisclosed new data purpose or replace a legally required consent.

Where an applicable state privacy law grants a person rights to access, correct, delete, obtain a copy, limit sensitive-data processing, opt out, or appeal a decision, Loppee will provide the required procedures and notices. Recognized browser opt-out signals will be honored where required for the applicable processing. Whether a particular law applies depends on its coverage rules and the actual processing; this clause does not falsely state that every threshold-based law necessarily applies to Loppee. Privacy requests must not require accepting new advertising terms or approving extra spend.

14. Suspension and service changes

Loppee may reject, pause, or suspend ads for reasonable eligibility, legal, fraud, security, rights-infringement, payment, or material policy concerns. Where lawful and appropriate, it will provide a reason and a correction or review path. Immediate action may be required to protect people, systems, or evidence.

Suspension is not automatic forfeiture of unused purchased funds. Refunds remain governed by section 9. Loppee may stop or change an advertising surface, but it will not retroactively change valid accepted pricing or charge for inventory not supplied.

For material changes to billing rules, approved spending exposure, distribution surfaces, or these Advertising Terms, Loppee will provide notice and obtain appropriate new acceptance before the changed paid service applies. If you do not accept a required material change, you may stop advertising and request a refund of unused purchased funds. Security fixes and changes that reduce charges may take effect sooner where appropriate.

15. Warranty disclaimer

TO THE EXTENT PERMITTED BY APPLICABLE LAW, THE ADVERTISING SERVICE IS PROVIDED “AS AVAILABLE” WITHOUT A WARRANTY OF PARTICULAR SALES, PROFITS, AUCTION WINS, CONTINUOUS INVENTORY, OR UNINTERRUPTED ACCESS. IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED TO THE EXTENT THEY MAY LAWFULLY BE DISCLAIMED.

This disclaimer does not override the express billing limits, correction obligations, and refund commitments in these Advertising Terms, or any nonwaivable rights. A disclaimer is not permission for deceptive claims or knowingly erroneous charges.

16. Limitation of liability

TO THE EXTENT PERMITTED BY APPLICABLE LAW, NEITHER PARTY WILL BE LIABLE TO THE OTHER FOR INDIRECT, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES, INCLUDING SPECULATIVE LOST PROFITS, ARISING FROM THIS ADVERTISING SERVICE.

For ordinary claims concerning this advertising service, Loppee's aggregate liability will not exceed the greater of $500 or the advertising charges actually incurred by the advertiser during the 12 months before the event giving rise to the claim. Top-ups that remain unused are not treated as incurred ad charges for this calculation.

The monetary cap and damages exclusion do not limit repayment of unused purchased funds owed under these Terms, correction or reversal of invalid charges, liability for fraud, willful misconduct or gross negligence, or liability and remedies that applicable law does not permit to be limited. No provision releases statutory duties or rights that cannot be waived. Where a limitation is unenforceable, the applicable legal rule controls.

17. Responsibility for third-party claims

To the extent permitted by law, the advertiser will defend and indemnify Loppee against third-party claims arising from the advertiser's unlawful or infringing submitted content, materially false business claims, or intentional manipulation of advertising traffic. This obligation applies only to the extent the claim is attributable to that conduct, not to Loppee's own negligence, willful misconduct, unlawful behavior, or unauthorized material alteration of content.

Loppee must give reasonably prompt notice, permit reasonable control of the defense, and reasonably cooperate. Neither party may settle a covered claim in a way that admits wrongdoing by the other, imposes a nonmonetary obligation on it, or fails to release it without that party's written consent. This section does not transfer away a regulator's authority or a party's own nonwaivable legal obligations.

18. Governing law, disputes, and general provisions

These Advertising Terms are governed by Florida law, excluding its conflict-of-laws rules, except to the extent mandatory applicable law requires otherwise. Operating nationwide does not exclude mandatory rights or duties imposed by another applicable state or federal law, including those concerning deceptive practices, privacy, taxes, refunds, and unclaimed funds. Any court proceeding remains subject to lawful jurisdiction and venue requirements. These Advertising Terms do not impose mandatory arbitration, a class-action waiver, a personal guarantee, or a waiver of the right to make a lawful complaint or payment dispute.

The parties may first attempt good-faith resolution through the support process. That process does not prevent timely legal action, emergency relief, or compliance with a legal deadline.

Loppee and the advertiser are independent contracting parties. These Terms do not establish employment, partnership, joint venture, franchise, endorsement, or a general agency relationship. The website AI helper is a product feature, not authority to bind you to unspecified obligations or to bind Loppee to an unauthorized promise. Any separately granted authority must be explicit and remains subject to its stated scope and applicable law.

If a provision is unenforceable, the remaining provisions continue to the extent lawful and meaningful. A failure to enforce a provision once is not a permanent waiver. Material changes to accepted spend authority require appropriate confirmation, not a unilateral retroactive amendment. These Advertising Terms, accepted campaign settings, and disclosed billing details describe the PPC agreement; informal forecasts or AI messages do not create additional delivery guarantees.

For legal notices, use info@loppee.com (subject "Legal notice"). Mailing address available on request. For billing support, use info@loppee.com. For privacy requests, use info@loppee.com (subject "Privacy request") and the controls in Loppee's Privacy Policy.