Evidence-based trust, explained.
A Loppee trust score is built from verifiable evidence and is the same for every business. Here's how a business moves from a bare listing to a published Trust Card, what the score does and doesn't mean, and how AI agents are expected to use it.
The trust lifecycle
Every business sits at one of four stages: Listed, Claimed, Verified, and Published. Only published businesses — those that clear the evidence bar with no open blockers — are eligible to be recommended.
The score is the same for everyone
Trust scores come from checkable evidence and can't be bought. Payment never changes a score, and the same rules apply to every business.
How AI agents use it
The machine-readable Trust Card gives agents explicit rules — action limits, freshness, and a human fallback — so they can act safely on a person's behalf.