The trust layer that can't be bought.
Loppee is a public registry of local businesses, built for a world where AI agents make decisions for people. People get plain-language profiles; agents get machine-readable Trust Cards they can act on. Trust is earned with evidence — it can't be bought.
Why Loppee exists
Most directories sell placement, so whoever pays most surfaces first. That breaks once an AI agent is choosing for you — an agent needs verifiable facts, not paid prominence. Loppee separates the two: evidence earns trust, identically for everyone; payment buys only disclosed reach.
Trust is sealed off from money
Paying buys reach and labeled placement — never the score, the evidence, or the safe-to-recommend decision.
Agent-first by design
Every business exposes a machine-readable Trust Card, action policy, and human fallback. We build for AI agents as first-class users, not as an afterthought.